Welcome
to Shropshire Interests - Unique Domain Names since 1997
Your
domain name is imperative to the success of your website, if anyone
tells you otherwise they're either lying or don't know what they're
talking about. You need a domain name if you're serious about being
an online entity, it's where you'll direct all your potential customers
to. For them to become customers you've to make a good first impression
and having your own domain name rather than some free BT address
that's long and cumbersome will enable you to do this.
A domain name is your own unique identity and always will be as
long has you continue to use that name. Say for instance you hosted
your free site with BT and you found that you needed a more advanced
host because your website was becoming successful. Visitors and
links to your site would know you by the long BT URL and you'd have
to start promoting your new URL all over again. If you had your
own domain name you could change hosts as often as you like and
people would still be able to find you simply by typing in your
domain name. You can promote your website instead of someone else's
when you're sending emails as your domain name will be in the email
address, for example office@anyonemarketing.com is helping to promote
anyonemarketing.com while anyonemarketing@BT.COM is helping to promote
BT.COM
Your likely to have more traffic to your website with your own domain
name because more people will be returning as they can remember
your address and because many search directories such as Yahoo only
index websites with their own domain name. Another advantage of
having your own domain name is that you can use custom error pages
to prevent people from leaving your site because of broken links
and other errors. Domain names are so cheap nowadays that there's
no excuse for not having one. Now that your ready to get yourself
a domain name here's some pointers to help you choose a good one.
Size does matter In the case of domain names the smaller the better.
Of course short domain names are harder to find but if you can find
one it has a number of advantages such as, it's easier to brand,
easier to remember and it's harder to misspell.
Easy to remember
Try to get a name that's easy to remember and sounds good. General
words are best for this but since these are all gone at this stage
you should look for non general names or combinations of general
names which rhyme and sound good together. Take propertyorlando.co.uk
for example that's an easy to remember name. Property
Orlando
Relate to your business
If you use keywords which are related to your business industry
you will help your search engine rankings. What's even better is
if you can get your actual business name or a name similar to your
company name as your domain name, this way all your off-line branding
will pay off online as Internet users should be able to guess your
domain name from your business name.
Avoid similarities
This means you should avoid choosing domain names that already have
similar counterparts online, if you choose one of these people could
end up on your competitors site rather than yours because they got
confused over the two domain names.
View our Portfolio - You might find something that just suits !
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